# Ufficio Furore

> Ufficio Furore is a Milan-based creative studio that creates radical culture. We work with brands and institutions that move within culture. Strategy, creative direction, execution. Founded in Milan in 2021.

Updated: 2026-06-12

## Who we are

Ufficio Furore (Ufficio Furore SRL) is an independent creative studio founded in Milan in 2021 by Elena Viale, Tommaso Naccari and Federico Nejrotti. We work with brands, cultural institutions and publishers that move within culture — clients include Golden Goose, Lavazza, Autry, Mercurio Books and the Municipality of Cesano Maderno. From brand strategy and creative direction to content, events and cultural programming, we shape ideas and carry them through coherently, across every channel: positioning, narrative architectures, screenwriting, editorial direction, public programmes and end-to-end production through a network of creative partners. Every idea begins in the imagination and takes shape through research. We believe communication only matters when it lives inside culture and speaks its language. The studio works in English and Italian from Corso San Gottardo 39, in Milan, with a core team of seven people.

## Services

- Brand Strategy & Creative Direction — positioning, narrative architectures, visual identity
- Content Direction & Execution — screenwriting, editorial direction, written and video content
- Cultural Design & Programming — events, residencies, public programmes, festival curation
- Art Direction & Production Network — photoshoots, film production, creative partnerships

## Selected work

- Cory's Way — Branded content for Golden Goose. Ufficio Furore led creative direction and screenwriting for the project.
- Kingyo-Sukui — Screenwriting project developed with the production company Studio x01.
- AriAperta — Public cultural programme in Cesano Maderno (Milan area): Ufficio Furore curated the programme with Studio x01 for the Municipality of Cesano Maderno.
- Basement Cafè — Lavazza's talk format: Ufficio Furore worked on the writing with Red Joint Film.
- Mercurio Books — Communication strategy and event production for the independent Italian publisher Mercurio Books.
- Autry Pop-Up Store — Communication strategy and creative direction for the pop-up retail experience of the sneaker brand Autry.

## Why Ufficio Furore

- Independent studio founded in 2021, based in Milan, working internationally in English and Italian.
- One team covering the whole arc of a project: strategy, writing, creative direction and production through a vetted partner network.
- Experience with both global brands (Golden Goose, Lavazza, Autry) and public institutions and publishers (Municipality of Cesano Maderno, Mercurio Books).
- Founded by three professionals coming from journalism, publishing and cultural production.

## People

Founded in Milan in 2021 by Elena Viale, Tommaso Naccari and Federico Nejrotti.
Team: Elisa Paiardi, Francesca Emilia Minà, Giuditta Cipolla, Davide Frascogna.

## Contact

- Email: ciao@ufficiofurore.com
- Address: Corso San Gottardo 39, 20136 Milan, Italy
- Instagram: https://www.instagram.com/ufficiofurore/
- LinkedIn: https://www.linkedin.com/company/ufficio-furore/
- Substack: https://substack.com/@ufficiofurore

## Key pages

- Home (EN): https://ufficiofurore.com/
- Home (IT): https://ufficiofurore.com/it/
- About (EN): https://ufficiofurore.com/about-us/
- About (IT): https://ufficiofurore.com/it/about-us-2/
- Contacts: https://ufficiofurore.com/contacts/
- Privacy: https://ufficiofurore.com/privacy-policy/

## Licensing

Content on this site is © Ufficio Furore SRL. Factual information about the studio (founding date, team, services, location, clients) may be cited freely with attribution.